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To learn what conversion rate is about and how to calculate it, click below.
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Understanding Conversion Rates
1. Overall Conversion Rate
- What It Is: This is the percentage of visitors to your website who take the desired action, such as making a purchase or signing up.
- How to Calculate: Conversion Rate = ( Total Conversions/Total Visitors) )×100
- Steps:
- Define the goal (e.g., purchases, form submissions).
- Track the total number of visitors and the total conversions over a specific time.
- Use analytics tools like Google Analytics, Hotjar, or HubSpot to measure this.
2. Page Visit to Lead Conversion Rate
- What It Is: This measures the percentage of visitors who transition into leads (e.g., fill out a form or sign up for a newsletter).
- How to Calculate: Visit to Lead Conversion Rate = ( Total Leads /Total Visitors )×100
- Steps:
- Identify pages that capture leads (e.g., landing pages or blog posts).
- Track the number of visits and leads generated from these pages.
- Use tools like Google Analytics or your CRM system to collect this data.
Practical Tips
- Define Your Funnel:
- Understand the customer journey from visitor → lead → customer.
- Improve Your Pages:
- Optimize call-to-actions, headlines, and page layouts for better lead capture.
- Regularly Audit Analytics:
- Check your conversion rates weekly or monthly to identify trends.