If you’re running your business without a website in 2026, let’s be honest, you’re leaving serious money on the table. It’s like having a shop in a busy market… but no signboard. People may hear about you. They may even get your number. But when they go online to check you out – nothing. And…
Most business owners think growth comes from talking more. More ads. More posts. More pitches. But here’s a quiet truth many learn late: the businesses that grow fastest are the ones that listen best. In Nigeria and across Africa, customers will tell you exactly what they want – why they didn’t buy, why they stopped…
Here’s the truth: people don’t just want to be sold to… They want to be seen. They want to feel like your message was written with them in mind. That’s where personalized marketing changes everything. Instead of shouting one message to everyone, you tailor your message to specific people, based on what they care about,…