Why You Should Stop Running Ads to a Bad Website

by Okey Chigbu | Business Growth, Digital Marketing

Running paid ads can be a powerful way to attract potential customers—but if you’re sending traffic to a poorly designed or underperforming website, you’re wasting your money. A bad website can kill your conversions, no matter how great your ad is. The...

Why Digital Marketing Fails for Most Small Businesses (And How to Fix It)

by Okey Chigbu | Digital Marketing

Many small businesses jump into digital marketing expecting instant results, only to be frustrated when their efforts don’t lead to sales. The truth is, digital marketing works—but only when done right. If you’re not seeing results, you’re likely making...

How to find what your Customers are Searching for using Keyword Research

by Okey Chigbu | Digital Marketing, Business Growth, How To's, Tips & Tricks

Keyword research is the foundation of a successful SEO strategy. It helps you understand the exact words and phrases your potential customers use to find businesses like yours. By targeting the right keywords, you can create content that directly addresses their needs...

Digital Marketing on a Budget: Cost-Effective Tips for Nigerian Small Businesses

by Okey Chigbu | Business Growth, Digital Marketing

Digital marketing can be a powerful, accessible way to grow your business, even with a small budget. Many Nigerian small businesses assume they need to invest a lot to see real results, but by leveraging smart, low-cost strategies, it’s possible to build a strong...

How to Use Google AdWords & Facebook Ads to Reach Your Target Audience

by Okey Chigbu | Business Growth, Digital Marketing

Reaching your target audience efficiently is crucial for your business success in this digital age. Paid advertising strategies or PPC campaigns, such as Google AdWords and Facebook Ads, offers a direct and effective way to connect with potential customers and drive...

5 Proven Best Practices for Measuring and Analyzing the Impact of your Digital Marketing Activities

by Okey Chigbu | Business Growth, Digital Marketing

When it comes to online marketing, success isn’t just about launching campaigns—it’s about consistently measuring and analyzing the performance of those campaigns. This allows you to understand what’s working, what’s not, and how you can optimize your strategies...