Tracking Your Digital Marketing Success
Most businesses run ads, post content, send emails… but very few actually stop to ask the simple question:
“Is this thing working?”
If you’re not measuring, you’re only guessing.
And guessing is expensive.
The good news?
Digital marketing becomes far easier to manage once you know the right numbers to watch.
Here are the key metrics that reveal what’s really happening:
1. Engagement – Are people paying attention?
Likes, comments, saves, shares… they show whether your content is actually connecting with real humans.
If engagement is low, the message needs work.
2. CTR (Click-Through Rate) – Did your message spark curiosity?
This tells you how many people clicked after seeing your post, ad, or email.
A low CTR usually means the headline, hook, or angle needs improvement.
3. Conversion Rate – Did they take the action you wanted?
Buying, booking, downloading, subscribing, whatever the goal is.
This number tells you how persuasive your offer and landing page really are.
4. ROAS (Return on Ad Spend) – Are your ads making money or burning money?
For every ₦1 you spend, how much comes back?
This is where you see the real bottom-line impact of your campaigns.
When you track your numbers, you stop running marketing on hope…
and start running it on insight.
Review your metrics regularly.
Adjust what’s not working.
Double down on what is working.
That’s how you make smarter decisions and get better results over time.
If you want Donal Digital to set up a clean, easy-to-understand tracking system for your business, just send a message.
