TRANSPARENT PRICING
Straight forward pricing for
six connected services.
Every project is scoped around what your business actually needs — not squeezed into a fixed package. This page shows what each service starts from, what the tiers typically include, and what changes the final number.
How We Price
Starting prices below communicate professional value and give you a realistic entry point. They are not the final price for every project — scope, functionality, integrations and the level of strategic involvement required will move the number. Larger or combined projects are scoped and quoted individually in a proposal, not guessed from a price list.
* Third-party costs — software subscriptions, API usage, hosting, ad spend — are not included in these prices and are handled separately.
Digital Strategy
Strategy Session
from ₦75,000
A focused 60–90 minute consultation for a specific decision — a website choice, an SEO question, or where to start with automation.
Digital Growth Audit
from ₦100,000
A deeper assessment of your website, SEO, conversion path and digital systems, with prioritised recommendations.A focused 60–90 minute consultation for a specific decision — a website choice, an SEO question, or where to start with automation.
POPULAR
Digital Strategy & Roadmap
from ₦150,000
A full roadmap covering objectives, customer journey, website, search, lead generation, automation and technology.
Websites & Digital Foundations
Foundation from ₦450,000
A professional business website: strategy, custom structure, responsive design, WordPress build, enquiry functionality, basic SEO and analytics.
MOST RECOMMENDED
Growth from ₦750,000
Foundation, plus conversion strategy, landing pages, lead magnets, CRM integration and email automation.
Digital System
from ₦1,200,000
A fuller digital ecosystem: advanced architecture, e-commerce, CRM, automation, integrations and AI workflows.
SEO & Search Visibility
SEO Foundation from ₦250,000
Audit, technical assessment, keyword and search-intent research, on-page optimisation and a priority action plan.
SEO Growth from ₦350,000
Ongoing technical SEO, content strategy, on-page work, internal linking and monthly reporting. Billed monthly.
Search Visibility Strategy
from ₦500,000
A full visibility audit, technical SEO, search-intent research and topical authority planning for competitive markets.
Lead Generation & Conversion
Conversion Foundation from ₦250,000
A conversion audit, CTA strategy and action plan for businesses with traffic but too few enquiries.
Lead Generation System
from ₦500,000
A working funnel — landing page, lead magnet, CRM integration, email sequence and basic automation.
Lead & Sales System
from ₦1,000,000
A fuller acquisition and follow-up system: journey strategy, multiple landing pages, segmentation and automated workflows.
Automation, CRM & AI
Automation Audit from ₦150,000
Review of existing processes, with automation opportunities, recommended tools and an implementation roadmap.
Workflow Automation
from ₦300,000
Design and implementation of a specific workflow — lead routing, email, CRM updates, notifications or reporting.
Business Automation System
from ₦750,000
A connected system across lead management, CRM, sales and internal operations.
AI Workflow Implementation
from ₦500,000
AI incorporated into a workflow — lead qualification, support, document processing or research — where it adds real value.
Website Care & Growth
Essential Care from ₦35,000
Technical maintenance: updates, backups, basic security monitoring, health checks and a monthly summary.
Growth Care
from ₦75,000
Essential Care, plus content updates, minor improvements, performance checks and priority support.
Digital Growth Partner
from ₦120,000
An ongoing partnership combining website management with SEO and digital growth support.
ENGAGEMENT MODELS
Three Ways Engagements Are Priced
One-off Projects
Websites, SEO foundations, lead-generation systems and automation builds — priced once, scoped to a defined outcome.
Monthly Plans
SEO Growth, Website Care & Growth, and Digital Growth Partner — ongoing work, billed monthly, with a defined scope per tier.
Entry-Point Strategy
Strategy Sessions and Digital Growth Audits — the lowest-commitment way to work with Donal Digital, and the right starting point if you're not sure which service you need.
Pricing FAQ
Because a five-page brochure site and a lead-generation system with CRM integration are different projects with different scopes — pricing them identically would either overcharge one or undercharge the other.
Not a reliable one. A Strategy Session or a short project enquiry gets you a real number faster than guessing from a price list.
Not sure which starting point applies to you?
Whether you need a better website, stronger search visibility, a lead-generation system or smarter automation, let's start by understanding what your business actually needs — not by guessing.