STRATEGY
Decide what your business actually needs,
before you invest in technology.
Before recommending a website, an SEO programme, a CRM or an automation, we assess what's actually happening in your business — and where the real opportunity is. It's the starting point for anyone who suspects something needs to change but isn't sure what.
THE PROBLEM
Money spent on the wrong priority.
Many businesses invest in a website, SEO or automation without first understanding whether that's the right investment. Sometimes it's the right idea, badly sequenced — a lead-capture system built before there's traffic to capture, or a rebuild commissioned when the real problem was follow-up. Either way, the spend doesn't move the business the way it should.
What We Assess
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Website: Performance, UX, messaging, structure and conversion pathways
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Search: SEO, content, organic positioning and search visibility opportunities
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Customer Journey: How visitors become leads, and how leads turn into paying customers
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Technology: Your current software stack, tools, integrations and infrastructure
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Automation: Where repetitive, manual processes could be simplified or automated
One-off Projects
Websites, SEO foundations, lead-generation systems and automation builds — priced once, scoped to a defined outcome.
Monthly Plans
SEO Growth, Website Care & Growth, and Digital Growth Partner — ongoing work, billed monthly, with a defined scope per tier.
Entry-Point Strategy
Strategy Sessions and Digital Growth Audits — the lowest-commitment way to work with Donal Digital, and the right starting point if you're not sure which service you need.
STRATEGY ENGAGEMENTS
Engagements start from ₦75,000 for a focused Strategy Session, with deeper audits and roadmaps priced up from there.
Strategy is a paid engagement, not a disguised sales pitch — you own the recommendations either way.
WHEN YOU DON'T NEED US
Sometimes the answer is simpler than you think.
If your existing website is working and just needs a small change, we'll tell you. If a free tool solves your problem, we'll tell you. If you don't need automation yet, we'll tell you. Good strategy advice sometimes costs you nothing more than the session itself.
“Good strategy isn’t about doing more. It’s about doing what matters.”
Who This Is For
You're about to spend on a website, rebuild or campaign and want to know it's the right move first
Something isn't working, but you're not sure whether it's the website, the visibility, or the follow-up
You have several digital tools that don't feel connected and want a clear plan to fix that
Strategy FAQ
No — it's a paid consultation, because the value is in the analysis, not in getting you on a sales call. We may offer a short qualification call before a larger implementation project.
The audit identifies what your business actually needs. That might be a new website — or it might not, and we'll tell you either way.
Yes. You own the recommendations, whether or not you implement them with Donal Digital.
A Strategy Session is a single 60–90 minute consultation. A full Digital Strategy & Roadmap typically takes one to two weeks, depending on how much of your business needs assessing.