How to find what your Customers are Searching for using Keyword Research

by Okey Chigbu | Digital Marketing, Business Growth, How To's, Tips & Tricks

Keyword research is the foundation of a successful SEO strategy. It helps you understand the exact words and phrases your potential customers use to find businesses like yours. By targeting the right keywords, you can create content that directly addresses their needs...

How to create a Custom 404 Error page in WordPress

by Okey Chigbu | How To's, Tips & Tricks, Videos

A 404 error page is a page that is displayed when a user tries to access a webpage that does not exist or has been moved. This can be frustrating for users, as it means that they are unable to access the information they were seeking. However, a 404 error page can...

Why You need to use SSL Certificate on your website

by Okey Chigbu | How To's, Tips & Tricks

Do you have an SSL Certificate on your website? Now, if you do not know what an SSL certificate is, let’s look at that first. SSL (Secure Sockets Layer) is a standard security protocol for establishing encrypted links between a web server and a browser in an...

The role of Search Engine Optimization (SEO) in driving traffic to your website

by Okey Chigbu | Digital Marketing, How To's, Tips & Tricks

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) for specific keywords or phrases. When someone searches for a keyword or phrase that is relevant to your business, the goal of...

Tips for creating engaging website content that converts visitors

by Okey Chigbu | Business Growth, How To's, Tips & Tricks

If you want to grow your business online, it is very important that you create engaging and relevant website content for your target audience. Consistently doing this will keep your website visitors longer and increase the likelihood of them taking a desired action,...

4 strong reasons why you need to backup your website regularly

by Okey Chigbu | How To's, Tips & Tricks

One of the mistakes website owners make is not thinking about or planning for a backup of their website. This is what happens to many website owners, they have successfully launched their website and everything is going on well, and one day, a friend tells them they...