A 404 error page is a page that is displayed when a user tries to access a webpage that does not exist or has been moved.

This can be frustrating for users, as it means that they are unable to access the information they were seeking.

However, a 404 error page can also be an opportunity for you to engage with your audience and provide a better user experience. Here are some ways you can use a 404 error page to your advantage:

Understanding the 404 Error: A 404 error occurs when a user attempts to access a page on your website that doesn’t exist or cannot be found. This can happen for various reasons, such as a mistyped URL, a deleted page, or a broken link.

In this video, we will explain why having a Custom 404 error page is crucial for your WordPress site.

By using these strategies, you can turn a negative experience into a positive one and make the most of your 404 error page.