Funnels & Email Marketing
A lead generation system that works while you sleep.
Most Nigerian businesses generate leads the hard way — posting daily on social media, chasing every enquiry manually, depending on referrals that may or may not come. It works until it stops. And it stops every time you do.
A funnel replaces that cycle with a system. A stranger discovers you, opts into something valuable, receives a sequence of emails that build trust and demonstrate authority, and arrives at your offer already convinced. You did not chase them. The system did.
We build complete funnel systems — from the opt-in page to the final sale — designed, written, automated, and optimised for your specific audience and offer.
Why a Funnel Changes Everything
The work you build this month should still be generating clients next year.
Think about how your business gets clients right now. You post content. You follow up on enquiries. You attend networking events. You rely on word of mouth. Every single method requires you to show up and do something.
A funnel is the first thing in your business that does not require you to be present. Once it is built and tested, it runs. Someone discovers your lead magnet at 2am, joins your email list, receives your nurture sequence over the next seven days, and books a call — all while you were sleeping, delivering for another client, or on a flight.
For Nigerian businesses competing in increasingly crowded markets, this is not a luxury. It is leverage.
What's Included
The complete system — strategy, copy, design, and automation.
We build every component of your funnel as an integrated system. No disconnected parts. No gaps in the journey. Every step intentionally engineered to move your prospect forward.
Funnel Strategy Session
We map the complete path from cold stranger to paying client before building anything. Who is the audience? What do they need to believe before they buy? What is the most valuable thing we can give them for free? What is the sequence of trust that leads to the sale? This strategy session is where funnels succeed or fail — and it is where we always start.
Lead Magnet Creation
The opt-in offer that earns a stranger's email address. It needs to be specific, immediately useful, and relevant to what you ultimately sell. We advise on format — checklist, guide, mini-course, template, video — and provide copy and structure guidance so you can produce it or we can handle it for you.
Opt-in Landing Page
A single-purpose, conversion-engineered page built solely to grow your list. No navigation. No distractions. One clear offer and one action. Designed, copywritten, and built as part of the funnel.
Email Nurture Sequence (5–7 emails)
The emails that do the selling without feeling like a sales pitch. Each one has a specific job: build trust, demonstrate authority, address objections, share proof, and lead naturally toward the offer. Written in your voice, sequenced to arrive at the right pace, and structured to convert.
Automation Setup
The entire sequence connected to your email platform — Mailchimp, MailerLite, ConvertKit, ActiveCampaign, or similar — and tested end-to-end before launch. Subscribers receive the right email at the right time, automatically.
Sales Page or Booking Integration
The final step in the funnel — a sales page, a booking page, or a direct call-to-action that converts the now-warm lead into an enquiry or a paying client.
Tracking & Analytics
Every stage of the funnel is tracked: opt-in rate, email open rate, click-through rate, and conversion rate. You see exactly where people are entering, engaging, and dropping off — so improvements are targeted, not guesswork.
Optimisation Review (30 Days Post-Launch)
After 30 days of live data, we review performance and identify the one or two highest-leverage improvements. Included in every engagement.
How it works
From strategy session to live automated funnel — typically within 2 to 4 weeks.
Step 1 — Discovery Call (Free)
We spend 30 minutes understanding your business, your offer, your audience, and what your current lead generation looks like. You leave knowing whether a funnel is the right next investment — and what a realistic funnel for your situation would look like.
Step 2 — Funnel Strategy
We map the complete funnel architecture: audience profile, lead magnet concept, email sequence structure, and final conversion goal. You approve the strategy document before any writing or building begins.
Step 3 — Copywriting
All copy is written first: opt-in page, email sequence (all 5–7 emails), and sales or booking page. You review and approve every word before design begins. Copy is the engine of the funnel — we spend proper time here.
Step 4 — Design & Build
The opt-in page and sales or booking page are designed and built in WordPress. You receive staging links to review before anything goes live.
Step 5 — Automation Setup & Testing
The email sequence is loaded into your email platform, automation triggers are configured, and the entire funnel is tested end-to-end — from opt-in to final email — before launch.
Step 6 — Launch & Handover
We launch the funnel, confirm all tracking is working, and provide a handover document that explains how to monitor performance, make simple edits, and understand your monthly numbers.
Step 7 — 30-Day Review
One month after launch, we review real performance data with you and identify the highest-priority optimisation. Included in every engagement.
This is the right investment if:
- You are tired of chasing every lead manually and want a system that runs without you
- You have a clear offer but no automated path to sell it consistently
- You have an audience — email list, social following, or website traffic — that you are not currently converting
- You are spending on paid ads but have no nurture system to convert the leads you are generating
- You are spending on paid ads but have no nurture system to convert the leads you are generating
- You are a coach, consultant, course creator, service provider, or professional who sells expertise and wants to scale without scaling your time
- You want to build something once that keeps generating warm, pre-sold enquiries for years
Investment
Fixed-price project. Scoped after your free discovery call.
A funnel is a one-time build with compounding returns. Unlike ads or content that require continuous investment, a well-built funnel continues working long after the project is complete.
We scope and price every funnel engagement after the discovery call, based on the complexity of the offer, the length of the email sequence, the number of pages required, and the email platform being used.
What does not vary: the strategy-first approach, the quality of the copywriting, and the commitment to building something that actually generates results — not just a technically functional automation that converts nobody.
Starter Funnel (opt-in page + 5 emails + automation setup): From ₦200,000
Standard Funnel (opt-in page + lead magnet guidance + 7 emails + sales page + automation): From ₦350,000
Full System (complete funnel + paid traffic landing page + email sequence + sales page + 30-day optimisation): From ₦500,000
All pricing confirmed in writing before any work begins. Turnaround: 2 to 4 weeks from approved strategy.
Let's Talk
Want clients arriving warm, already trusting you, already interested, already halfway sold?
That is what a properly built funnel delivers. Not magic. Not overnight. But a system that compounds quietly in the background while you focus on delivering your best work.
Tell us about your audience, your offer, and what success looks like. We will design a funnel that fits your business — not somebody else's playbook.
